Omar Yunes – Implementing Strategic Business Initiatives to Make His Restaurant Business Run Successfully

Winning the Best Franchisee of the World Competition is a tough task, but Omar Yunes of Mexico makes it look so easy. Omar Yunes owns 13 Sushi Itto fast food restaurants in Mexico, spread through Mexico City, Veracruz, and Puebla. He started with just one Sushi Itto restaurant when he was just 21, and worked day and night to make that restaurant successful in Mexico City. The profit he generated from that one Sushi Itto franchise unit was rolled over and over to invest and start more units. Today, he owns 13 Sushi Itto restaurants and plans to open much more in the years to come.


In 2015, the Best Franchisee of the World Competition was held in Florence, Italy. Thousands of participants from 34 countries took part in the competition and presented their credentials, which were verified and cross-checked before being evaluated and passed on to the jury members, which consisted of the most respectable names in the food industry. After evaluating all the participants on all the possible parameters available, Omar Yunes was named the winner. As per the organizer of the Best Franchisee of the World Competition, Diego Elizarrarrás, Omar Yunes won the competition with ease due to the performance of his restaurants and the way he has been able to manage his franchise business. Not only has he ensured that all his franchise units are successful, but he has also added value to the Sushi Itto brand as well. Even the CEO of Sushi Itto reached out to Omar Yunes and congratulated him for his success and winning at the prestigious BFW Competition.


Omar Yunes has a very simple policy when it comes to running his business, which is to stay grounded and keep your employees happy. Any business runs successfully due to the efforts put in by the employees, and it is for this reason, Omar Yunes doesn’t compromise when it comes to providing employees with competitive remuneration. Omar Yunes also monitors the business of all the 13 franchise units of Sushi Itto he owns. There are many marketing and business strategies as well that he employs at regular intervals to stay competitive and provide customers with discounts and benefits.

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