How JustFab Founders Adam Goldenberg and Don Ressler Utilize E-Commerce to Fuel Success

Today’s consumer is focused on the ability to make purchases online in a swift and financially smart way. When visiting a physical store, 1 out of 3 consumers actually checks the price of an item they are considering purchasing online and many of those consumers end up making the less expensive online purchase. While many of today’s top brands are getting lost in the dust of the way things used to be done, e-commerce fashion innovators are thriving with the ability to meet consumers needs in the digital space.


Two of those innovators are Adam Goldenberg and Don Ressler. The two have worked together since they both sold companies to Intermix, the former parent company of MySpace, in the 1990s. They currently serve as co CEOs of digital fashion conglomorate TechStyle Fashion Group. Among TechStyle’s companies are JustFab and Kate Hudson’s athletic leisure wear brand Fabletics.


JustFab has been called a unicorn of the e-commerce fashion industry. The online discount curator was founded as a small startup and within a few months had skyrocketed to become one of the most popular websites for finding online fashion deals. JustFab continued to grow, skyrocketing to become the first in its class to engage millions of users each day.


Fabletics has also followed suit as a unicorn brand. Founded just over three years ago, Fabletics is now leading the athletic wear industry and has edged out brands that have been around for decades and is also pulling massive market share from Amazon.


In all of their companies, Adam Goldenberg and Don Ressler have put data first to win the hearts, and the sales, of their customers. The two are both passionate advocates for the use of big data to not only reach their customers on the platforms they are most comfortable on, but to create a genuine user experience that will keep consumers coming back time and time again.


By utilizing big data, TechStyle brands like JustFab and Fabletics are able to create a more viable user experience for their customers. They are able to reach them on the digital wavelengths that they are most comfortable with. That may be via email, social media, or on a variety of online websites that they utilize remarketing through.


Overall, Adam Goldenberg and Don Ressler have an incredible vision for e-commerce and the proven success of brands such as JustFab continue to show that even greater things are likely on the horizon for the two.

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