FreedomPop: From Free Cell Phone Service to Free Wifi
FreedomPop got their start by offering their customers free cellular phone service on the Sprint network. They now wish to branch out and reach out to more possible customers by extending their services into WI-FI. In January, they turned on ten million hot spots, from fast food chains, coffee shops, and retail stores and it is projected that it will go up to twenty-five million by the end of the first quarter of fiscal year 2015 (also known as the end of March, 2015). They will at first focus on metro areas. Their customers also get unlimited telephone calls and texts while they are connected to the WI-FI. This WI-FI service will at first be only available to a certain type of phone.
The WI-FI service will only be available to Android devices in the beginning, due to the fact that they are issues with automatic WI-FI sign-in on Apple’s platform. FreedomPop’s IOS application should be updated by now. The company cannot say who is partnering with them in this endeavor and the reason for this appears to be that they are limited by the regulations of a contract. With Starbucks possibly being one of their WI-FI hotspots and getting people to pay five dollars a month for something that they can get for free in many places, FreedomPop does have some challenges ahead of them.
If they offer service at Starbucks, FreedomPop would have to partner with AT&T or Google. Talking people into paying five dollars a month also appears to not be an easy task, especially since the majority of people are happy with the free internet that they may use at many locations. Stephen Stokols, the CEO of FreedomPop believes that his company’s most current move will peak the interest of wanting to lower the cost of their data costs that are part of their Smartphone bill. They are starting small though with the plan being for them to have more than one million customers before the year is over. If they offer great service at the low price stated in the FreedomPop review, word of mouth and any advertising that they may choose to do will suffice to make this service very popular, and continue to make their company grow not only in the United States, but overseas also, if they choose to branch out to other countries.