Posts in Category: Undercover Boss

Andy Wirth: a Role Model for Achievement in The Resort Industry

Andy Wirth had led a long, successful career in the ski hospitality industry despite some hardships along the way. He is a successful leader and business owner. Wirth currently holds the title of Undercover Boss as Chief Executive Officer of Squaw Valley Ski Holdings. This is located in Olympic Valley, CA.

With 25 years of experience in the hotel and mountain resort industry, Wirth has received many awards, both community service and professional. One of Wirth’s most recent accomplishments was his appointment as a chairman of the Reno-Tahoe Airport Authority Board. Three board members were recently appointed along with Wirth as a new chairman. There are nine members on this board. Wirth believes that bringing new people to the authority, such as himself, will bring new ideas and help the airport become increasingly successful.

Wirth’s career goal is to make Squaw Valley Ski Resorts a top destination for travelers.
When Wirth became CEO of Squaw Valley, the company upgraded its business to the tune of $70 million. Some of the big changes included improving the mountain design and the infrastructure of the resort. He also made beneficial changes to the culinary experience of the guests, the facilities in which guests stay, and the overall infrastructure of the resort. In addition to this, Wirth has improved the experience of the guests by making vast improvements to the customer service. Customer satisfaction is one of Wirth’s top priorities.

One way that Wirth has enhanced the customer experience was to merge his two neighboring resorts, the Alpine Meadows Ski Resort and the Squaw Valley Ski Resort. Visitors can purchased combined tickets in order to enjoy both resorts during their visit.

Wirth has been interviewed as a leading professional in his industry by several news outlets. His opinion on ski resorts and the hospitality industry is highly valued. His success is clear as he has overcome a sky diving accident, losing his right arm, and continued to be a successful leader. Wirth has received both professional and community service awards. For example, the Reno-Tahoe Airport Authority awarded him the Chairman’s Outstanding Service Award. In 2002, Wirth also received the Business Leader of the Year Award in Steamboat Springs. Additionally, in 2009, he was awarded a place on the Hospitality Sales and Marketing Association International’s list of the Top 25 Minds in Hospitality and Travel Sales, as well as their Marketing list.

One of the highest recognitions Wirth has received was in 2014, when he was recognized as the Citizen of the Year by the Disabled Sports USA. He was also the recipient of the Community Five Award.