Posts in Category: Real Real Estate

Look Out World. New Brunswick and Boraie Development Shows How It Is Done

Look out world. Downtown New Brunswick, New Jersey has made a huge comeback and it is ready to lead the field and show the rest of the aging U.S. cities how they accomplished this transformation and how other cities themselves can do it.

All but written off Downtown New Brunswick, New Jersey used a combination of public and private development along with a big helping hand from academia to transform the downtown area from a place where no one wanted to live, work or play into a shiny, bright mecca for business, dining and pleasure that is now a model for other blighted and tired old cities on how to attract the millennial generation to live and play. 

One of the main drivers of this New look is Boraie Development LLC. Their building of the beautiful and out right luxurious 17 story high rise, The Aspire is the new anchor of the area. This building is now the premier address for luxury living in New Brunswick. This building of 238 apartments of varying floor plans was built and planned to be a building that is about “lifestyle.” It is said the apartments rival some of the best found in Manhattan.

With amenities planned to attract the millennial crowd, the Aspire offers living style that will attract young professionals and it promises to drive further redevelopment of downtown New Brunswick. 

With amenities such as close proximity to transportation, with a spur in development of the downtown transportation hub called “ Transit Village’” with its 500-600 units of housing space, along with office, retail and research space the Aspire project has become the hub of the redevelopment movement of New Brunswick. Even Rutgers University is finding it hard to build enough student housing to keep up with this influx of people, their students included, that want to live in this revitalized and vibrant area.

With The Aspire and Boraie Development leading the way New Brunswick promises to be a model of redevelopment for the rest of all those aging cities out there.