When looking to gain a good SEO ranking, keywords are really the first to be considered. This is because they identify the business and inform users of the content of the business. For a long time, business would employ keyword stuffing that is where keywords are placed in the title, the description and the content of the page.
Although it was an effective method to improve SEO ranking, it did not look out for the user. Placing all these keywords meant that no meaningful information about the page could be found from the results. If you are wondering what is the right way to place these keywords well you are in the right place. The keyword should appear in the
• Page Title
• Main headline
• Description so that users can know what the content of the page is.
• Page content a couple of times
But then comes the big question, how do you target/choose the keywords that you are going to use.
i. Keyword Research
There are a number of tools on the web that can help you to choose the right keywords including Wordstream, Ubersuggest and the explore tool n Google Trends. They can help you to identify which keywords are appropriate, and Google Trends even allows you to sort by location and season. Finally, go through some of the search results and identify the search intent, and in most cases you’ll find gives additional information about the content.
ii. Categorize and list the keywords
Match the pages of your website with a category, after assigning them names that go hand in hand with the search intent.
iii. Then comes a critical part of the process, taking a keyword and assigning it a title and headline. It is also advisable to utilize keywords that are relevant to a specific geo-location.
iv. Lastly, identify synonyms and related search terms. This is because as long as the intent is the same, variants can still be identified by search engines.
And finally, it is important to realize that there is a distinction between keywords and search queries and those keywords alone do not guarantee a better ranking. Search engines have gotten better and through machine learning, they are able to pull up relevant results based on the intent and not the phrasing of keywords.
White Shark Media is a digital agency and provides services to businesses to help them in online marketing. The company is a Google AdWords Premier SMB Partner, and its clients have been satisfied and impressed by the services they have received from White Shark. From a dental office that reached $1 million in sales after just one year to a business that increased its conversion rate by more than 300%. White Shark is truly a digital agency that delivers results.
Source: White Shark Media Blog
Look out world. Downtown New Brunswick, New Jersey has made a huge comeback and it is ready to lead the field and show the rest of the aging U.S. cities how they accomplished this transformation and how other cities themselves can do it.
One of the main drivers of this New look is Boraie Development LLC. Their building of the beautiful and out right luxurious 17 story high rise, The Aspire is the new anchor of the area. This building is now the premier address for luxury living in New Brunswick. This building of 238 apartments of varying floor plans was built and planned to be a building that is about “lifestyle.” It is said the apartments rival some of the best found in Manhattan.
With amenities such as close proximity to transportation, with a spur in development of the downtown transportation hub called “ Transit Village’” with its 500-600 units of housing space, along with office, retail and research space the Aspire project has become the hub of the redevelopment movement of New Brunswick. Even Rutgers University is finding it hard to build enough student housing to keep up with this influx of people, their students included, that want to live in this revitalized and vibrant area.
With The Aspire and Boraie Development leading the way New Brunswick promises to be a model of redevelopment for the rest of all those aging cities out there.