Posts in Category: Advertising

Unique Aspects as Portrayed by José Borghi

Borghi was born in Presidente Prudente. While in junior high school, José was not certain of the career he would pursue. It was until his sister invited him for performance on exhibition of Vts that he got convicted about the course he would undertake. Simply, it was that performance at Castro Neves Theater that guided his way in career. Upon completion he undertook a bachelors’ degree in Advertising and Propaganda.This icon worked at Agency Standart Ogilvy as an editor and registered tremendous results. Due to his innovative nature, he set to launch his own agency, BorghiErh, which they co-founded with Erh Ray even without any godfather, bank or investors. The Brazilian advertising company did not receive anything less of success as its principals were devoted.

Jose Borghi has remarkable advertising attributes. He is a great mind and renowned pioneer of highly yielding campaigns. Most famous probably is the ‘Mammals of Parmalat,’ an engagement where children were clad like animals and sang extraordinary tinkles. Most of the campaigns he has initiated stand out, and have clung in people’s mind to date.Determination is a factor closely attributed to this icon. Like he says, it came to his realization that nothing comes easy. He was not to expect funding from anyone and so he had to work it himself. This helped him in recognizing his ability to push harder even during the bad times.

Notable Ladders by his Company’s Growth

In December 2006, Lowe bought the well-established company they had founded, having the name changing to Borghi Lowe. The company continued growing its scales not just domestically but also across the globe. Lately they combined with Lowe & Partners and the Mullen group, forming an organization called Mullen Lowe, with José Borghi and André Gomes heading it as the co-CEOs.As part of change into the new name, the organization is to change its name to ‘Mullen Lowe Brasil,’ as well as allowing a new crew to take up leadership. Having such like-minded CEOs has played a major role in the consistent growth of the company. Concentrating the Lowe networks in Brazil will enable them facilitate their activities with ease.

Advertising Entrepreneur Alexandre Gama

Alexandre Gama is an entrepreneur in Brazil who is the founder, Chief Creative Officer, and Chief Executive Officer of Neogama. Founded in 1999, Neogama is a very well regarded advertising agency that has been used by some of the largest companies in the world. Alexandre Gama has built his company into what is regarded as one of the top 20 Brazilian advertising agencies.

Mr. Gama has won a number of rewards throughout his career. One of these rewards was as “Agency Director of the Year” in 2006, by the Propaganda Professionals Association. Another of his other rewards would be in 2013 as “Company or the Year” due to his famous Johnny Walker ad campaign.

In 2014, Alexandre Gama had 20 years of his advertising work displayed at the Sao Paulo Museum. The displayed ads featured his well known campaigns for such companies as Volkswagen, Levi’s, and Ford. The most talked about exhibit was for his aforementioned Johnny Walker campaign, called “Rock Giant”. In this campaign he portrayed Brazil as an awakening giant. The television ad quickly became a Brazilian cultural touchstone. The museum created the entrance to the “Rock Giant” section by blowing up the last frame of the ad and mounting it within a wooden frame.