Andrew Wirth: A Skiing Lifer Committed To Community Service

Andrew Wirth, Squaw Valley Ski Holdings’ president and CEO, has spent almost his entire life involved in skiing. Before he got involved in the hotel and mountain resort industry, the Neubrucke, West Germany born Wirth was a San Pedro Parks Wilderness Area wilderness ranger and worked in the Rocky Mountain National Parks as a backcountry ranger. At age 23, he became an intern at Steamboat Springs Resort and worked his way up through the company until he became executive vice president and chief marketing officer in 2007. In 2010, he left to become CEO and President of Squaw Valley Ski Holdings in Olympic Valley, California, the site of the 1960 Winter Olympics.

While he was at Steamboat Springs, Andrew Wirth worked with the Steamboat Springs Winter Sports Club, an organization helped to develop athletes involved in winter sports athletes and assisted with the staging of competitive winter sports events. He also worked with a number of groups involved with the ski resort industry to assist them with their marketing efforts. Once he got to Squaw Valley, his focus was on rebuilding the ski resort and the area to their long held position at the top of the ski resort industry. As an avid and experienced skier, he brought unique insight to the position.

Once he got to Squaw Valley he began what became a $70 million renovation of the mountain and the facilities at the resort to make it once again a premier ski vacation destination. At Steamboat Springs he developed both a domestic and a global marketing strategy for Intrawest’s mountain and ski resorts. When Wirth got to Squaw Valley, his job was more than just marketing. He set about upgrading all aspects of the facility and improving the overall customer experience and to attract the attention of the ski world. And it’s worked beautifully.

When he was at Steamboat Springs, Wirth was on the Yampa Valley Regional Airport Advisory Board, a volunteer fireman, and he founded the Mountain Village Partnership to help local businesses. At Squaw Valley Wirth worked with several non-profit community service organizations that provide support for youth development, the arts, education, health and human services, the environment, local businesses, the ski industry, and the Reno-Tahoe Airport Authority which recently named him chairman of its board of directors.

Wirth has received numerous awards and accolades for his work. While in Steamboat Springs he was named one of the Hospitality and Travel Sales and Marketing industry’s top 25 minds by HSMAI and was selected Business Leader of the Year. Wirth was given the Reno-Tahoe Airport Authority Board of Trustees Chairman’s Outstanding Service award, the Community Five award, and was named Disabled Sports USA’s Citizen of the Year.

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