Advertising Entrepreneur Alexandre Gama
Alexandre Gama is an entrepreneur in Brazil who is the founder, Chief Creative Officer, and Chief Executive Officer of Neogama. Founded in 1999, Neogama is a very well regarded advertising agency that has been used by some of the largest companies in the world. Alexandre Gama has built his company into what is regarded as one of the top 20 Brazilian advertising agencies.
Mr. Gama has won a number of rewards throughout his career. One of these rewards was as “Agency Director of the Year” in 2006, by the Propaganda Professionals Association. Another of his other rewards would be in 2013 as “Company or the Year” due to his famous Johnny Walker ad campaign.
In 2014, Alexandre Gama had 20 years of his advertising work displayed at the Sao Paulo Museum. The displayed ads featured his well known campaigns for such companies as Volkswagen, Levi’s, and Ford. The most talked about exhibit was for his aforementioned Johnny Walker campaign, called “Rock Giant”. In this campaign he portrayed Brazil as an awakening giant. The television ad quickly became a Brazilian cultural touchstone. The museum created the entrance to the “Rock Giant” section by blowing up the last frame of the ad and mounting it within a wooden frame.